Reading all the beauty headlines, what has always troubled me most was the lack of recognition of Africa's significance in the global beauty industry. I mean, just think about those incredible ingredients like baobab, shea butter, and marula oil to name a few. We've all heard of them—they're right there in our favorite products, but we rarely acknowledge their African roots, and the stories behind them are rarely told!

And it's not just the ingredients – the African beauty industry is booming, growing at one of the fastest rates. Yet, it's rarely in the spotlight.

And that's how I inspired this show—to create the podcast I wanted to hear...

Thoughtful conversations merging beauty, business, health and culture while shining a positive light on Africa.

In each episode, I sit down with leading voices and entrepreneurs shaping the African beauty and wellness industry and elevating the influence of A-beauty on a global scale.